Audience Affinity
The screens that follow use a fictional brand and demonstration data to show how CUE works.
No client data is displayed.
Collector attention moved from auction coverage toward private design programming across the last six weeks. The room now precedes the reveal.
Collector attention is concentrating in design, hospitality and cultural environments surrounding the automotive calendar.
Aurelia enters the collector's identity system before it enters the purchase conversation.
Meridian holds the paddock. Nobody holds the room the night before.
Monterey Peninsula, California, with a secondary read in Palm Beach.
Pre-event through event week, with commitments closing eleven weeks out.
Reached at the point of purchase, respected for the engineering, and absent from the rooms where collector authority actually gets decided.
In the collector's cultural life before the reveal, holding the room, the program and the relationship the purchase eventually follows.